Malaysia SEO : 10 Steps to Top in Google Rankings
Malaysia SEO. Anyone with a website can greatly benefit from understanding organic search engine optimization. Also called organic SEO Malaysia, organic search engine optimization is a process of optimizing your website copy and HTML in order to help your website rank higher on search engines like Google and Bing.
With organic search engine optimization (as opposed to pay-per-click ads) people will more easily find your website on search engines while they are looking for a product or service you provide. Making it more likely that they will convert from visitor to customer.
No one searches for a product or service that they don’t want, so they’re already in the mood to buy. You just have to stand out among the competition. Additionally, when you rank on the front page of a search engine, you are showing potential consumers the legitimacy of your products or services because of your high ranking in Seo Malaysia.
Steps for Organic SEO Malaysia
1. Understand what customers want and why they might come to you.
This is important before delving into the world of organic search engine optimization. Figure out the types of words and phrases, called keywords, your consumers use when looking for your product or service on a search engine. What are the most popular services you offer? What need does your service fill? Consider a wide array of both similar and diverse terms to get you thinking about how people are using search engines. One way to get more ideas is to type in relevant phrases into Google and look at the related searches that drop down before you search.
2. Perform Malaysia SEO and Diverse Keyword Research.
This step is extremely important, and will help you figure out what words and phrases people are using to search for your products and services.
There are a few things to look for when researching keywords: monthly searches, keyword difficulty, and competition.
- The monthly volume of searches entered on keywords can be found with a few different methods. If you have a Google Ads account, you can use Keyword Planner for this step. If you don’t, there are a few free sites out there that will give you similar numbers. Obviously, if a keyword has higher monthly searches you’ll want to keep it in mind. However, that also might mean that it has a higher keyword difficulty, and fiercer competition.
- Keyword difficulty is a number that lets you know how difficult it will be to rank for a certain keyword. The higher the number, the more difficult it will be to rank on that keyword. There are a few sites online that will tell you keyword difficulty of a word or phrase. Record these numbers in your Excel document or Google Sheet that you made earlier.
- An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization.
3. Understand Localized Keyword Search
An important thing to note is the effect that localized searches will have on search engines. For example, say you’re in Selangor and you’re looking for a photographer for your wedding. When you search “wedding photography” it wouldn’t be helpful to see results of photographers in Shah Alam. This is why Google takes into account where you are when you search for certain words, and shows you listings from businesses that are close in proximity to you.
Many people also search specifically for services within their area. Utilizing keywords such as “wedding photography Selangor” instead of just “wedding photography” can help you face local competition better. Setting up a Google My Business page is also a tool that will help your business pop up in localized searches. It’s free to set up, and requires a physical address for your business.
4. Research Competition
Search the keywords you’ve chosen and see what websites come up. Are they using the keyword in their website copywriting? How many times? This will give you a clue for how many times you’ll want to use that keyword in your website copy when you start implementing changes for organic search engine optimization.
One important thing to note is a website’s domain authority (DA) and page authority (PA). This is a number from 1 to 100 that indicates the strength of a website’s domain or a specific page. The higher the DA and PA, the better the chances are of that webpage ranking on the front page of a SERP (everyone’s dream!). This number is determined by a few things, such as the age of the website and number of links leading to it (backlinks).
Popularity of a website or page can be increased by upping the number of links to your page, called backlinks. Links to your pages from authoritative sites indicates popularity and trustworthiness.
Find a website or browser extension that will tell you the domain authority of a URL. This way, you can accurately look at your competition and see if your domain authority can stack up to the competition, or if you need to start working on your links.
5. Implement Keywords in your on-site copy.
The home page of your site is usually a good place to start. It typically holds a wide array of information about your product or service and will lead the website visitor to where they want to go. However, if you have other informative pages on your site that you think would be more helpful, you may want to choose one of those pages in addition to, or instead of, the home page.
Keep in mind the number of times your competition uses the keyword you’re going for on their pages. You can find this by a simple control/command + F search on their webpage. A good rule of thumb is to have each keyword you’re trying to rank for used in your website copy at least 5-7 times per page.
6. Update HTML.
While you are updating your website’s copy, you’ll also want to implement changes in your HTML – specifically, in your H1 and H2 title tags, as well as your meta descriptions and URLs. You’ll want to put your most relevant keywords in these sections of your website HTML. Search engines take into account the words in these sections of your website’s HTML when listing out relevant webpages in a search result.
H1 and H2 title tags are names for the two most important types of titles in your website. H1 tags are your main titles – usually large or bolded on a website, and at the top – and H2 tags are secondary titles that clarify your main title, or might be the titles to different page sections.
7. Build your links.
Links are an important part of organic search engine optimization. Using the copy on your site to link to other relevant pages on and off your site will increase the number of links.
Inbound links are links that keep viewers on your website. You can link to your blog posts and other information pages or service pages, for example. Search engines use links to discover new pages, as well as to determine how a page should rank, so don’t skip over this process.
8. Start blogging.
Writing blogs about the industry you service will provide a place for you to insert your keywords plenty of times, while keeping the information relevant and helpful. On top of that, it makes your business look like an industry expert. A well-written blog makes you look more credible because of your level of expertise. Blogs that optimize for keywords will ideally be anywhere from 500 to 2,000 words, but not everyone has the time to crank out blogs that size every week. However, posting shorter blogs still provides value to your client base and potential customers.
9. Track your rankings.
By now you’ve done your keyword research and you’ve optimized your website content to reflect the keywords you’re trying to rank for. Now you’re ready to sit back and watch your website rankings grow. How will you know if your efforts are successful?
Tracking your keyword rankings is the best way to tell if your work is being rewarded.
Additionally, knowing how your SEO is performing can help you make the necessary changes over time to keep your rankings high. Look around for a keyword tracking tool to help you track how your SEO is performing. It’s typical for your ranking to fluctuate from week to week and even day to day. Look for a general upward trend from month to month that shows that your efforts are successful.
10. Don’t go it alone.
Implementing organic search engine optimization is a lot for one person to take on. It’s especially difficult if you’re not familiar with things like keyword research, backlinks, and HTML. Taking the time to teach yourself about SEO can be rewarding, but hiring an SEO Malaysia company helps you save your time and effort so you can do the things you’d rather be doing.
Contact us today to schedule a time to talk about how we can improve your organic search engine optimization.